What is an AVS (Address Verification Service)?

 AVS (Address Verification Service) is a fraud prevention tool that is being widely used by online merchants. It helps to prevent fraudulent transactions and minimize bounce rates.

During the checkout process, a user enters the address of his cardholder into a merchant's payment gateway. Then, the issuer compares the address with the data in its database. If the address does not match, the transaction is declined.

For the merchant, this means that a package will not be delivered. This can cause the company to lose money. When the package is returned, it costs additional postage to re-assign the parcel to a different address.

If a customer purchases something online, the address is checked for accuracy before it is shipped. Using an address verification service can help to smooth out the process, decrease bounce rates, and ensure that all the necessary details are entered correctly.

Besides providing a more secure checkout experience, an address verification service can help to increase conversions and generate ROI. The service is also a useful way to maintain the integrity of the brand name in the eyes of customers.

Address verification is a valuable tool for businesses that have a worldwide reach. Whether you're operating a small eCommerce store or a multinational corporation, you may need to verify addresses in countries all over the world.

There are several different types of address validation services. Most use fuzzy logic to identify common errors. This helps to spot spelling mistakes, abbreviations, and other typos.

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